09/26/2017

Four Tips for Leading on Advocacy Amid Uncertainty

How polarized politics are impacting the association community

Polarizing politics have made it harder for many associations to lobby, and many fear blowback from members on political stances. But there are still opportunities to hone your message and get it heard.

It’s hard to know in the long run how much of an impact the current White House administration will have on association strategy. But there’s little question that right now the amount of political noise is so persistent, and so loud, that it’s become more difficult for associations with more niche agendas to get heard.

“There’s been a lot of action from protests,” said Matthew Zablud, a partner at the Beekeeper Group, a Washington, D.C. advocacy firm that works with association clients, who said he’s seeing a chilling effect. “But there’s been very little activity in terms of campaigns focused on Hill audiences. This [White House] administration, whether you like it or don’t, is very different, and that difference is creating a level of uncertainty.”

Please click here to read the complete article from Associations Now.