09/27/2017

Movie Theaters as Meeting Venues?

Capitalize on the fact that theaters are much more luxe than they used to be

Movie theaters aren’t just for eating popcorn and watching the latest blockbuster. They may also be a great alternative spot to host a meeting.

In an attempt to woo more moviegoers, theaters are much more luxe than they used to be. These days, your local theater may have stadium seating, reclining seats and better food and drink selections. With these high-quality amenities, movie theaters are being advertised as a comfortable place to host an event. And plenty of associations and corporations are taking them up on it, reports The New York Times.

Theater giants like AMC Cinemas and Regal Entertainment Group even have their own dedicated event staff. But a theater is inadequate as a space for annual meetings. Instead, think of it as an alternative host for smaller conferences, in part because the audiovisual technology is superior to what you might find at hotels and other venues.

Please click here to read the complete article on Associations Now.