10/03/2017

The Challenges of Millennials and Advocacy

While the generation is increasingly engaged in policy issues, organizations don't know how to reach them

The latest Millennial Impact Report shows that the generation is increasingly engaged in policy issues, but associations reaching out to them still face challenges.

The 2016 election has mobilized millennials, according to a new study, moving beyond social-media “slacktivism” and into more direct activities, from voting and assembling to signing petitions and contacting legislators.

The 2017 Millennial Impact Report, conducted by the research firm Achieve and supported by the Case Foundation, delivers a portrait of a generation that’s generally disappointed with America’s politics: Fewer than a third of the respondents (29 percent) say the country is moving in the right direction, and nearly half (49 percent) say they are unsatisfied or extremely unsatisfied with President Donald J. Trump.

Please click here to read the complete article from Associations Now.