10/04/2017

Journalists Can Help

This niche can help marketing departments refresh their brand's relevance

Marketing is in trouble. There’s a lot of turnover at the C-level, and too many marketing executives are not keeping up with emerging marketing platforms and best practices, which may be hindering your efforts to disseminate your message.

“It’s a faulty system that leads to irrelevant organizational charts based on bygone eras and pushy paid media, mixed up and unable to handle a society that loathes advertising but craves customer-centric information,” writes Dan Curran in a recent post for Entrepreneur.

What should marketing departments do to keep up? Curran suggests hiring journalists to your teams. “Every journalist possesses inherent traits that can take a marketing department to the next level, starting with a deep understanding that writings should be newsworthy,” he said.

Please click here to read the complete article from Associations Now.