10/05/2017

Maximize the Impact of Your Speakers

How to set your speakers up for success

Speakers can make or break a meeting, but the effectiveness of speakers begins with the event planner.

To make sure that you’re priming your speakers for success, you must first make sure that you pick the right ones. “Before you place a call for speakers, you need to be clear on who you’re trying to reach at your event,” writes Christina Green in a recent post for Event Manager Blog. “Once you know that, you can begin to understand what their interests are.”

Once you’ve made your selections, ask yourself if your speakers know your audience as well as you do. Event pros should make sure to relay their knowledge about the audience to the presenters, so they have plenty of time to design and revise their slides to fit the audience’s needs. Green goes on to suggest writing enticing session descriptions, giving a lively speaker introduction and getting audience feedback.

Please click here to read the complete article from Associations Now.