10/19/2017

Report: Why Data Quality is Critical

Marketers must question how their data is collected

Data is the lifeblood of digital marketing. It can tell marketers when to reach out to buyers, what to say and how to personalize that message for maximum impact. And, yet, data can also easily lead marketing efforts astray.

That's the key takeaway from a SmartBrief report on data-driven marketing that was released today. First-party data appears to be the most reliable, while many digital solutions are built on third-party data that can sometimes draw incorrect inferences and misguide marketers.

It offers three questions to help assess the quality of a data set.

Please click here to read the complete article from SmartBrief.