10/23/2017

How Leaders Can Make Meetings Matter (More)

Don't let your annual conference be simply a revenue driver - content is king

The annual conference is usually perceived as a big gathering or a big revenue driver. But it can also be the source of content you build communicating your mission around.

The complicated thing about association conferences is that different people see them as different things. For attendees, they’re learning and networking opportunities. For meeting planners, they’re a few stressful days of logistics. For board members, they’re a moment of recognition onstage. And for the accounting department, they’re most likely a big chunk of revenue.

So what, then, should the association’s leader see them as? All of those things, yes. But one more thing as well: Information and content that, handled well, can speak to your association’s members, potential members, and customers long after the last trade-show booth has been broken down.

Please click here to read the complete article on Associations Now.