11/02/2017

Associations Take on Political Ad Regulation

Tech associations are making sure their voices are part of the conversation

With internet giants—and particularly their advertising practices—under scrutiny on the Hill this week, associations that represent the sector are making sure their voices are part of the conversation.

This week, officials with Google, Facebook and Twitter spoke in front of congressional committees, with the goal of explaining their companies’ roles in allowing political ad buyers to spread misinformation during the 2016 presidential election, which is widely thought to have been negatively affected by Russian influence.

Also taking part in congressional hearings this week was Randall Rothenberg, the Interactive Advertising Bureau’s president and CEO, who testified before the Subcommittee on Information Technology of the House Oversight and Government Reform Committee on the issue of modernizing political advertising rules.

Please click here to read the complete article from Associations Now.