11/02/2017

Beyond PowerPoint

Words matter more than pictures when it comes to delivering a strong message

In the association space, slideshow presentations are as ubiquitous as air. But your handy PowerPoint slides may be holding you back from getting your message across.

We have all heard that pictures are worth a thousand words, but public speaking expert Kindra Hall says that they could be a serious distraction when it comes to storytelling. “If you want to deliver an excellent speech, great storytelling is a must—and adding pictures to the slides to accompany the story is a critical mistake,” she writes in a recent post for Inc.

Hall contends that the images you add prevent the audience from using their imagination to create their own visuals. Getting the audience to imagine their own images while hearing your words “is how your message sticks and makes your presentations memorable,” writes Hall. “And it’s this unique connection that is violated when you give them visual images instead of letting the audience create their own.”

Please click here to read the complete article from Associations Now.