11/02/2017

Member Acquisition: Follow the ROI

Associations are finding ways to both recruit broadly and target narrowly

The American Nurses Associations is on track to log another record-setting year for member acquisition.

Over the last five years, ANA has seen membership grow from 6 to 9 percent annually, and Membership Director Carol Cohen expects to top that in 2017. She’s forecasting double-digit growth this year—a projected 15 percent or higher increase in membership.

What’s one of her secrets? Facebook.

Please click here to read the complete article from Associations Now.