11/15/2017

Slimming Down

How reorganizing your event can lead to positive outcomes

One of the most prominent awards shows in the advertising industry is trimming back—at the behest of the agencies that it aims to feature at its event.

This week, the Cannes Lions International Festival of Creativity, an annual festival honoring successes in advertising and marketing, announced it would slim down its offering from eight days to five days, while simplifying the structure of its awards, creating clear event tracks, trimming award subcategories, and cutting prices for attendance.

That last point is definitely on a lot of minds at the moment, as a result of a decision by the advertising giant Publicis to sit out the 2018 awards in favor of saving money for an internal project, a move so dramatic that it caught the entire industry off guard.

Please click here to read the complete article from Associations Now.