11/17/2017

Boost Your Liveblogs

Understand how to engage and connect with event attendees, targeted audiences

Liveblogging is an excellent way to connect with event attendees, as well as nonattendees who could be tempted into registering in the future. Some associations liveblog their meetings, but too many are lax on one of its most critical elements: planning.

Social Media Examiner provides a helpful preparation guide for effective event liveblogging.

Start with establishing goals—whether it’s simply showcasing thought leadership or attracting more attendees to next year’s meeting. Depending on those goals, you may want include a call-to-action on all of your posts. For instance, you can ask readers to sign up for a mailing list to learn about more events or request that they follow your social media accounts.

Please click here to read the complete article from Associations Now.