11/17/2017

Content Connections

How a taxonomy helps web users find their way

Your website hosts a plethora of information, from event details and education programs to press releases and blog posts. And you probably know where to find all that information and how it’s connected, but do your members?

That’s where your taxonomy, which dictates how everything in your content management system is categorized and labeled, becomes essential. “The key benefit is to create very meaningful relationships between the things on your site—whether it’s content, events, whatever—and to guide the users in ways that are relevant to them so that they can find content quickly and easily,” says Layla Masri, president of Bean Creative.

For example, a member may be reading an article on your website about new technology options in the industry. Imagine that your association is also hosting a webinar on how to use those tools. If your content is tagged properly, the taxonomy will connect those two items for the member.

Please click here to read the complete article from Associations Now.