11/21/2017

Japan’s “Giving December” Aims for Awareness

The initiative reflects the larger goals of the Japan Fundraising Association

Giving Tuesday has been a groundbreaking annual fundraising event in the nonprofit space in recent years.

And the spirit behind the event is picking up steam globally—particularly in Japan, where they dedicate the whole month of December to giving.

Giving December, launched in 2015 by the Japan Fundraising Association and other groups, hopes to draw awareness to the value and importance of giving, which has less of a legacy in the country. The event, as a result, takes more of an informational approach compared to Giving Tuesday.

Please click here to read the complete article from Associations Now.