12/07/2017

Ohio Ad Group Teams with State for Billboard Donations

OAAO is donating 200-some billboards with messaging highlighting the state’s drug-prevention initiative

The Outdoor Advertising Association of Ohio (OAAO), in partnership with the Ohio Department of Public Safety and the Ohio Department of Mental Health and Addiction Services, is giving back to the community this holiday season by donating 200-some billboards with messaging highlighting the state’s drug-prevention initiative called Start Talking!

Launched by Governor John Kasich, the program gives parents, guardians, educators and community leaders the tools they need to talk to youth about opioid abuse. In 2016, more than 4,000 people in the state died from accidental drug overdoses. This topped a previous record from 2015, according to data from the Ohio Department of Health.

In addition to raising awareness of the opioid epidemic, OAAO is also using its billboards to encourage drivers to report aggressive behavior, drunk drivers, or drug activity by dialing #677.

Please click here to read the complete article from Associations Now.