02/08/2018

Corporate Hospitality: Making Meetings Work

Food, venue and audience engagement may trump content for a successful business meeting

Food, venue and audience engagement may trump content for a successful business meeting. Who among us has not dreaded the moment when an email arrives heralding another “important” annual convention or professional conference that takes time away from keeping up with daily tasks? The question, it seems, is whether investing time in attending such an event is worth it.

That’s perhaps the biggest challenge facing those charged with making their events work for all involved, such as Jarrod Clabaugh, executive director of Ohio Society of Association Executives. The Columbus-based group hosts a leadership summit and state conference each year as well as workshops and quarterly luncheons for the trade and professional association managers it serves—many of whom must also plan events for their members.

“It’s extremely important that when meeting planners look at the goals for an event, they don’t just look at their organization’s needs,” Clabaugh says. “They should place the attendees’ needs first.”

Please select this link to read the complete article from Columbus CEO.