02/13/2018

Group Acquires AMC to Better Serve Members

The organization undertook the action to provide a more consistent member experience

Associations typically hire association management companies to help support their mission and strategy. However, the National Association of Insurance and Financial Advisors (NAIFA) took a different approach earlier this month when it announced it had acquired the Grassley Group (TGG), an Iowa-based AMC.

NAIFA, which says the acquisition is part of a plan to better serve its members and streamline the organization, rebranded TGG as the NAIFA Midwest Office.

“What this does is it gives us at the national office an opportunity to start servicing state and local divisions of NAIFA directly ourselves,” said NAIFA CEO Kevin Mayeux, CAE. “Eventually, it gets to a certain point where we can have a much more professionalized staff across the country.”

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