02/20/2018

Thinking Twice About Investing in Social Media Ads?

Consumer companies are rolling back their social media spending

Social media is having a pretty tough run of bad press at the moment, and it has everything to do with its massive influence.

Folks in the technology sphere are making rumbles about the addictive nature of technology, with Facebook and Google among the main targets of ire. YouTubers with big audiences are making dumb mistakes and unwittingly tarnishing the networkas a whole. Closely watched federal investigations are tying social networks to political propaganda. And, as if to put a cap on the whole thing, there’s a Photoshopped image of a punch-drunk Mark Zuckerberg on the cover of Wired.

If anyone’s going to have some serious thoughts about these kinds of attacks, it’s going to be Madison Avenue, which has invested in social media as if it were television in recent years. And some of the biggest spenders are getting nervous.

Please select this link to read the complete article from Associations Now.