02/22/2018

Stop Giving Lame Swag

Carrying around heavily branded bags outside of the event can feel tacky

If you’re a frequent meeting attendee, you probably have dozens of tote bags in the back of your closet all boldly stamped with an organization name or company logo. Sometimes these bags can be pretty nice, but carrying around heavily branded bags outside of the event can feel a little… tacky.

To combat this problem, entrepreneur Lynne Lambert started a company called Mapt Gear “that makes the anti-swag swag bag, a high-quality, stylish tote that publicizes a brand without turning into a walking billboard,” reports AdWeek.

Her company imprints maps that highlight locations of brand headquarters or conferences on different products, including canvas tote bags. The idea is something of a left turn in a $20.81 billion swag industry that usually relies on logos for promotion, notes the magazine.

Please select this link to read the complete article from Associations Now.