02/23/2018

Determining Your Ultimate Goal for Attendees

A recent study shows how attending a conference paid off for women financially and intellectually

A coworker pointed me to this interesting Harvard Business Review article last week.

In it, Shawn Achor, author of The Happiness Advantage, shares the results of a study he conducted with author Michelle Gielan—in partnership with the Conference for Women—to test the long-term effects of bringing women together in a conference environment.

I’ll leave it to you to read Achor’s article to get the full details of the study, but here are the basics:

Please select this link to read the complete article from Associations Now.