02/27/2018

Why Customer Portals Are Good for B2B Companies

This can make their businesses more lucrative

For years, the tailored customer experience has become the new normal for Business-to-Consumer (B2C) industries and has allowed companies who employ it to gain a competitive edge. While Business-to-Business (B2B) merchants have yet to leverage the customer experience the way B2C does, they are quickly recognizing that doing so can make their business more lucrative and provide them with an advantage over their opposition.

By 2020, Forrester Research expects the U.S. B2B eCommerce market to be worth $1.1 trillion, or twice the size of the U.S. B2C market. While B2B companies aren’t typically using online shopping carts with their customers, they do provide a secure customer portal that reflects the B2C idea of making interactions personal.

This year alone, 70 percent of B2B merchants will offer personalized features for customers and Gartner predicts B2B companies with effective customization will outsell competitors by 30 percent.

Please select this link to read the complete article from Infintech.