03/05/2018

Membership Hack: Trial Memberships for Meeting Attendees

How one organization is offering a free trial membership to each conference goer

One recruitment tactic that’s proving to be effective for the American Booksellers Association—a free trial membership for each Spring Forum attendee.

How to hack it? This spring, the American Booksellers Association is giving meeting attendees a test drive on the membership experience with a free trial offer. Attendees will receive an event program code that they can use online to receive a complimentary membership through August 31, says Membership and Marketing Officer Meg Smith. “We are trying to both incentivize people to come to the live meetings and encourage new joins,” she says.

Why does it work? ABA’s Spring Forums are presented in conjunction with other regional bookseller associations and serve as prime opportunities to make face-to-face connections and to recruit new members. “We’ve run free trial offers in the past in connection with fall regional tradeshows and have always gotten some takers,” Smith says.

Please select this link to read the complete article from Associations Now.