03/12/2018

Real Talk on Fundraising

Ensuring long-term nonprofit success should focus on the quality of donors, donations

In their fundraising work, many nonprofits focus on continuously bringing in new donors to support their cause. But could they be missing a more important element for their long-term financial health? The authors of a new report think so.

The 2018 Nonprofit Leadership Impact Study, released by the publication NonProfit PRO and MobileCause this week, offers insights about daily nonprofit management challenges obtained in a recent survey of nearly 500 nonprofit professionals.

The biggest issue? A lack of resources, cited by 62 percent of respondents—followed by donor acquisition (45 percent), staff turnover (37 percent) and donor retention (31 percent).

Please select this link to read the complete article from Associations Now.