03/13/2018

Membership Takeaways From Amazon’s Medicaid Discount

Membership discounts often can advance a broader strategic goal

For people who think a lot about membership strategies, Amazon’s Prime service is an interesting case to study. Even though it’s the ultimate for-profit enterprise, Prime highlights the potential of membership at maximum scale.

And that means Amazon often stretches in directions that your association may never think of—but they could offer some inspiration.

Last week, the company announced it would offer Prime memberships to Medicaid recipients discounted by more than half, to $5.99 per month. Standard customers pay $99 per year or $12.99 per month. Even compared with the yearly membership, it’s a discount of nearly $30.

Please select this link to read the complete article from Associations Now.