03/14/2018

The Association Roots of "March Madness"

The NCAA didn't originate the term but did drive its success

March Madness, the shorthand name for the NCAA Division I Men’s Basketball Tournament, is a phenomenon that raises an estimated $1 billion annually for the athletic association and its member teams.

But while “March Madness” is commonly used to refer to the college tournament, the origins of the term have been linked to an association that represents high school athletics.

In 1937, the phrase came to life as the name for the Indiana High School Athletic Association’s annual basketball tournament, according to a January 1937 Associated Press story that appeared in the Lafayette Journal & Courier.

Please select this link to read the complete article from Associations Now.