03/15/2018

Creating Brand Identity

Here are the essential steps to establishing an effective brand identity

Is it time to update your brand? Whether you’re looking for a change or feeling confident about your association’s identity, you may want to run through a branding exercise to make necessary updates.

To find out whether your association is serving a need in the industry, you need to perform market research, says a recent article from 360 Live Media. “The best way to approach this step is talking to people,” writes Bill Zimmer. “Conduct phone interviews, live social media chats, surveys, and use online search engine tools. You can always add components to your brand that your target audience is seeking and develop creative ways to reach that market.”

If you want an unforgettable brand, you need to inject some personality. Like “Just Do It” is so indelible to Nike, what can you say about your association that is personable and catchy? “The bottom line is nobody likes boring,” says Zimmer. “Finding your brand identity means developing an unforgettable personality.”

Please select this link to read the complete article from Associations Now.