03/20/2018

Start an Email Habit

How to craft emails that enthrall your readers to return

Wouldn’t you love it if you knew that people were looking forward to seeing your group’s email newsletters in their inbox everyday? We all would!

Scott Monty, CEO and co-managing partner at Brain+Trust Partners, shares a few great examples of highly captivating email newsletters with the Content Marketing Institute. They may provide some inspiring ways you could improve your own offering.

Monty points to The Hustle, a daily digest of news-of-the-day briefs, as one of his favorite newsletters. While it’s written in a conversational language, it really stands out because it injects playful cleverness into each email. On Fridays, the newsletter shares funny “shower thoughts” like “If pigs could fly, I bet their wings would taste delicious,” and “If you’re a famous smuggler, you’re doing something wrong.”

Please select this link to read the complete article from Associations Now.