03/23/2018

Fighting the Talent Drain

ANA has debuted a new initiative called the Talent Forward Alliance

A group representing some of the largest advertisers in the world is ramping up a new strategy for improving the marketing industry’s talent pipeline.

The Association of National Advertisers (ANA) announced on Thursday a new initiative called the Talent Forward Alliance, whose board includes executives from marketing firms such as DDB Worldwide and Publicis, along with marketing executives from Verizon, eBay, Mastercard, GE and HP.  Its goal: to identify talented professionals for the field and support them in their careers.

The initiative, which will take advantage of existing resources at ANA, will boost collaboration with academia to raise awareness of marketing as a desirable career choice, craft professional development strategies for talent currently in the field, and “energize” senior leadership through mentoring and campus visits, according to an emailed news release.

Please select this link to read the complete article from Associations Now.