03/23/2018

What Are The Pros and Cons of Going Global?

Listen to business leaders who have conducted international expansions

Expanding into foreign markets can have its share of benefits—like increasing your customer base or lowering your operating costs. It can also have its own set of unexpected challenges. If you're exploring an international expansion, don't go into it blind. Insights from others who've done it can help you identify opportunities and risks.

I asked two business leaders to share their international expansion experiences with me: Jennifer Labit and Dano Ybarra. Labit is the founder and CEO of Cotton Babies, the makers of cloth diaper line bumGenius. Ybarra is the vice president of international at Jive Communications, a leading VoIP provider and unified communications solutions. (Full disclosure: Labit manages a publication I've been featured in, and Ybarra is a former client of one of my clients.)

Here's what the pair had to say about pursuing global expansion. 

Please select this link to read the complete article from American Express OPEN Forum.