03/28/2018

Evolving Expectations

Technology in the corporate arena impacts how people expect to work with nonprofits

One of the biggest challenges of running a membership-based organization is keeping up with the evolving expectations of members.

“The most impactful expectation trend we are witnessing at the moment is the way in which technology is leveraged in commercial user experiences, and how this affects our demands and desires,” writes Trevor Mitchell in a recent post for Association Success.

Mitchell points to the rise of voice assistant technology like Amazon’s Alexa that is easy to use and operate. “Could our members be looking for us to provide them with the kinds of interactions facilitated by voice recognition?” he asks.

Please select this link to read the complete article from Associations Now.