03/28/2018

What You Can Do About Passive Members

A new report finds associations have a “member passivity problem”

I’m going to come clean with you. I am a passive member. At times, I’ve been a “member in name only” who pays dues but feels disengaged from the organizations to which I belong. I may have occasionally attended an annual meeting or purchased a product or service, but, at best, my engagement was weak.

Turns out, I’m not alone.

A new report, The American Engagement Index, published this month by MCI and FairControl, reveals that many members and nonmember customers have weak or very weak engagement with their association. The researchers analyzed survey responses from more than 3,800 members and customers of 10 participating U.S. associations and generated an overall AEI score of 75 out of 150, which the report characterizes as signaling “borderline weak” engagement.

Please select this link to read the complete article from Associations Now.