04/13/2018

What Meeting Planners Can Learn From Retailers

Lessons meeting planners steal from brick-and-mortar retailers

Just the other day I was reading a Fortune article about upscale retailer Nordstrom opening its first location in New York City—a 47,000-square-foot men’s store—this week. At a time when it seems like most purchases take place online, a retailer opening a new location in one of the world’s most expensive cities may sound surprising. But, as Fortune reports, the new store will “will showcase features Nordstrom has been developing and banking on to keep its upscale department store approach in sync with changing consumer tastes and expectations.”

Among the unique features of this location: It will be staffed—though not open—24 hours a day, in case a customer wants to pick up an online order in the middle of the night or a business traveler needs an emergency suit for an early-morning meeting. And a shopper can use the Nordstrom app to reserve up to 10 items and have them waiting for him to try on in a dressing room assigned to him before he sets foot in the store.

Pretty cool, right?

Please select this link to read the complete article from Associations Now.