04/24/2018

Get More Press

How to boost the prestige and resources of your organization

Good press is a great way to boost the prestige and resources of your organization, but generating media coverage can be tricky.

Some of us may assume that if we pitch a story to a journalist who covers our industry, then we’ll get some coverage, but that’s not always the case.

“Journalists are choosing from hundreds of stories to cover every day for maybe 1–3 slots,” writes Ricky Yean in a recent post for MarTech Series. “First, the sheer volume means that even if your story is perfectly targeted, they may simply miss it or lack the bandwidth to work on it.”

Please select this link to read the complete article from Associations Now.