04/25/2018

Preventing No-Shows

There are a few things event professionals can do to minimize no-shows

One major pet peeve of any event pro is the no-show—someone who said they would attend an event but drops out at the last minute. It happens all the time, and it’s just a part of an event planner’s life, right?

Not necessarily, says Association Success. To mitigate this problem, consider overbooking. “Don’t be reckless with this approach or you will get into trouble,” writes Danielle Hopkins in a recent article.

You also need to put in a lot of effort to confirm attendance. “I’ve found that people want to do the right thing but they need to understand what’s at stake,” she writes. “Explain that not attending will mean that you have turned people away and the seat will be wasted. Increased communication really helps here.”

Please select this link to read the complete article from Associations Now.