05/15/2018

Member Renewal Guide

A smart, energized renewal program can go a long way in retaining members

All groups experience membership attrition, but a smart and energized renewal program can go a long way to help retain members.

Wild Apricot conducted an extensive survey on renewal tactics, and from those learnings, it has created a membership renewal guide with helpful tips for any association.

“The Marketing Benchmarking Report found that associations that offer an early renewal discount were more likely to see an increase in renewal rates over the past year,” states the guide. “In addition, they found that associations with renewal rates of 80% or higher were significantly more likely to provide an installment renewal plan, with monthly or quarterly payment options.”

Please select this link to read the complete article from Associations Now.