08/29/2018

Win Back Former Members

Ask them why they left and consider how to fix their issues

If your association is looking for new members, reaching out to former members might be the best place to start. After all, they already know your organization and at one time found value in it.

But former members left for a reason. Figuring out why—and offering solutions—will be key to bringing them back.

To start, ask them why they decided not to renew. Colleen Bottorff from the MemberClicks blog lists common reasons for non-renewal, including a lack of engagement, costly fees, or retirement.

Then, strategize with your team about how you might overcome those problems. Bottorff offers a few suggestions, starting with enlisting active members, reducing dues, or creating a new membership type.

Please select this link to read the complete article from Associations Now.