09/25/2018

Boost Your Event Swag Game

Five new tactics to try

Are you handing out the same pens, bags, and T-shirts that you always do at events? Swag is a fact of conference life, but when you do the same thing year in and year out, it can start to feel stale.

If you’re in the mood for a swag refresh, there are plenty of ideas out there for doing it right. Here are just a few:

Go subtle. One of the biggest problems people might have with swag is that it draws too much attention to itself. Some folks just don’t like feeling like a walking advertisement for a brand, even one they like (say, yours). Consider the approach of Map’t Gear, which creates designs that show a brand’s reach while not screaming out a logo. In a world where loudness often reigns, going subtle is one way to recalibrate.

Please select this link to read the complete article from Associations Now.