Being stubborn is part of being human.
This quality comes from the notion that an executive knows better than anyone how to run the business. He hews to his path even when it comes into conflict with reality. Such behavior is not ideology per se; it is egotism or, in plain language, pigheadedness.
Doing your own thing without regard to others can be ruinous in three areas: policy, process and people. Let’s take them one at a time.
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