Apple describes its mobile devices as designed in California and assembled in China. You could also say they were made by the App Store, launched a decade ago next month, a year after the first iPhone.
Inviting outsiders to craft useful, entertaining or even puerile extensions to the iPhone’s capabilities transformed the device into the era-defining franchise that enabled Uber and Snapchat. Craig Federighi, Apple’s head of software, is tasked with keeping that wellspring of new ideas flowing. One of his main strategies is to get more app developers to use artificial intelligence tools such as recognizing objects in front of an iPhone’s camera. The hope is that will spawn a new generation of ideas from Apple’s ecosystem of outsourced innovation.
“We have such a vibrant community of developers,” Federighi says. “We saw that if we could give them a big leg up toward incorporating machine learning into their apps they would do some really interesting things.”
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