Nonprofit professionals juggle multiple tasks and solve a variety of problems each day.
That said, if your efforts with social media and digital marketing do not create the desired results, how can you justify spending precious time and money on them? You need to ensure that you are getting some ROI (return on investment) from your social media efforts. How much ROI is up to you and your organization.
Determining social media ROI is much easier said than done. Maybe your organization does not have the resources to measure and report on your social media efforts. If so, consider cutting back on social media or even putting it off for a few months. The ability to measure your results is the hallmark of a good social media program.
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