Social media marketing becomes more difficult if you are on a shoestring budget. But if you are thinking about it – you are on the right track. Let’s find out how you can optimize and effectively utilize your limited resources for an effective social media marketing strategy.
Survey Before You Start
You have to be economical, which means you cannot splurge to experiment widely and see what works. So, start small. Conduct a simple survey to understand who your potential customers are, where they are spending most of their time, and what kind of content they like to engage with.
You cannot target everyone, but narrowing down your options will help you use your resources more concretely and effectively.
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