Introducing "The Whatever Party." It’s a new political movement representing the largest and most influential voting block in America -- the 40 percent of eligible voters who don’t cast a ballot.
The party, created by Publicis Groupe's Team One, is a non-partisan effort to increase voter participation in the United States.
It launched Oct. 12, 2018 (just in time for the 2018 midterm elections) and provides non-voters with online tools via social content and broadcast spots.
Please select this link to read the complete article from Campaign US.