An affinity marketing partnership is a great way to connect your members with vendor discounts or special offers. These sorts of partnerships can also bring in nondues revenue dollars, which can help diversify revenue streams and fund those extra projects or association initiatives.
Seems like a win-win, right?
When done right, they are. But these partnerships can also get off track pretty quickly—and just like that, all those potential member benefits and nondues revenue streams are derailed also. Here are three pitfalls to avoid in creating and nurturing your affinity partnerships.
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