Facebook’s recent bad press can’t take away from the good it did this week.
According to stats gathered by The Chronicle of Philanthropy, #GivingTuesday, in its seventh year, raised $380 million, a 27 percent increase from 2017. Leading the way was Facebook, which nearly tripled the $45 million it helped bring in last year; its array of new fundraising tools helped charities raise $125 million this year. The company teamed with payment processor PayPal on a $7 million match for charities that took part on the platform, but it took only a few seconds for the match to hit its cap. The amount was three and a half times the $2 million match offered last year, which went nearly as fast.
Other major payment processors also reported growth, including Blackbaud, which saw a modest increase to $62.6 million from $60.9 million last year. The big story: The average donation amount increased from $134 to $147, and donations went to more charities this year.
Smaller firms pitched in too. The Chronicle reports that DonorPerfect and Classy each saw double-digit growth in donations over last year—in Classy’s case, by nearly 50 percent.
Overall, it represents yet another year of steady growth for #GivingTuesday, which has successfully leveraged the waves of social media in a big way.
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