Member engagement and recruitment start with your association’s website. It’s where members go to follow association news, get answers to questions and stay connected to their organization. It’s also one of the first resources that prospective members seek out when deciding whether to commit.
It’s no exaggeration to say that your website can make or break your membership engagement strategy. A strong website invites visitors to learn and explore, while a clunky, outdated one quickly turns people off. With so much riding on the success of your association website, you can’t afford to ignore this critical engagement tool.
Not sure where your digital presence stands? Ask yourself these questions to make your association’s website as appealing as it is useful to members.
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