Membership renewals are one of the biggest roadblocks to an association’s growth. So, as 2018 turns to 2019, it’s time to re-evaluate how to increase next year’s renewal rate—and attract new members in the process.
Audra Hopkins from the WebScribble blog recommends starting with a strong, revamped on-boarding plan. “Making sure your association provides a proper on-boarding service can make or break the first impression your members have [of] you,” she says.
From there, develop a plan to assess member loyalty. “By running an assessment, you can have a better idea of which members are a sure bet in sticking around, and which may need more attention from your association to reel them back in,” Hopkins says.
Other strategies to consider: building a content road map to boost association value; upgraded renewal processes that allow members to renew on their own time; and tiered membership plans to appeal to a wider variety of people.
Please select this link to read the complete article from Associations Now.