Over that past few months, I’ve read about a number of hotel brands taking some creative approaches to helping their guests better work and connect with one another during their stays. Each offers takeaways for associations as they plan and execute their events. Here’s a closer look at each:
VIRTUAL AND FACE-TO-FACE
First up is The Standard in New York City. Noticing that most guests were sitting in the boutique hotel’s lobbies looking at their phones and not speaking to one another, it created a virtual lobby app so that guests can chat with each other and even make plans to meet in real life in one of The Standard’s social spaces.
“We’ve created a platform that connects social networking to a physical space all for the purpose of putting your phone down and making a human connection,” said Standard International CEO Amar Lalvani to Fast Company.
Please select this link to read the complete article from Associations Now.