Technology is one of the most powerful tools in your arsenal, yet only 25 percent of associations prioritize technology to help manage their organizations, according to Salesforce. That means three-quarters of associations are losing out on opportunities to better engage with members and position themselves successfully in the long run.
“Getting on board with a strong technology strategy can help you navigate the tech world and find the best tools and resources to keep things going strong at your association,” says Audra Hopkins on the Web Scribble blog.
To jumpstart your technology strategy, Hopkins recommends:
Strategizing your tech goals. “By carving out specific goals and prioritizing what you’d like to see from the technology you use, you can be sure your technology strategy satisfies the needs your association, your staff, and your members have,” she says.
Creating a technology budget. No matter if it’s big or small, setting a budget outlines for the whole team what tech should be prioritized and what can wait until next year.
Doing your research. “Before making any quick decisions, you want to spend time researching what your association needs in terms of technology,” Hopkins says. “Of course, there will be many great tools and software your association can purchase, but you need to compare and contrast based on your association’s needs and desires in order to match up with your ideal technology.”
Evaluating your tech over time. Technology is always evolving, so what tools work for you now might not be the best solution in the future. Continually loop back in on your current tech strategy to make sure it’s still efficient and adapt as needed.
Please select this link to read the original article from Associations Now.