Did you know that by next year, Millennials will make up more than half of the global workforce? Already, they account for a huge share of labor pool—more than a third of all U.S. employees are Millennials, according to Pew Research, and increasingly they’re being joined by Gen Z professionals.
The good news is that many Gen Zers and Millennials say there’s value in joining associations, even at a time when competing professional resources and networks are as close as the click of a button—and often at little or no cost. That’s according to a new membership benchmarking study from Personify, a company specializing in constituent management and member engagement.
“Despite unparalleled access to many digital resources that associations may consider to be competitors—things like YouTube, LinkedIn, Facebook, or [other] online networking—young members still find value in being part of an association,” says Amanda Myers, director of product growth for Personify. “Eighty-seven percent of young members said it was important to be part of an association, and just over half [51 percent] said it was becoming more important than ever before.”
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