In today’s world, consumers are constantly on their smartphones – interacting with their favorite apps, social media sites and other connected devices. Not only do they browse – but they buy with just one click, and merchants who insert themselves into this process will win the day.
Contextual commerce is a potentially game-changing idea that merchants can seamlessly implement purchase opportunities into consumers’ everyday activities, such as payment via an app on a mobile device or ordering via voice for a home service. According to PYMNTS.com, 58 percent of consumers are currently engaging in contextual commerce – 81 percent through social media sites.
Now is the time for retail merchants to assess their current processes and come up with a strategy for implementing contextual commerce into their business environment.
Please select this link to read the complete article from OSAE Member Infintech.